Italy: coronavirus and online entertainment 2020

A survey from April 2020 asked Italian individuals if they would pay to watch cultural events on a dedicated online platform during the coronavirus (COVID-10) emergency. Data show that four in ten respondents claimed to be willing to pay to watch pop music concerts online. Moreover, 34 percent of interviewees would pay to watch musicals online.

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Share of individuals willing to pay to watch cultural events on a dedicated online platform during the coronavirus (COVID-19) emergency in Italy 2020, by type of event

Characteristic	Share of respondents
Pop music concert	40%
Musical	34%
Theater and similar events	32%
Classical music concert	29%
Opera	28%
Dance show	24%

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Release date

April 2020

More information

Region

Italy

Survey time period

April 22-24, 2020

Number of respondents

800*

Age group

18 years and older

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

*Respondents claiming to be definitely interested or potentially interested in subscribing to an online platform where to watch cultural events.

The source used mixed CATI-CAMI-CAWI methodology.

The survey question was phrased by the source as follows: "Il Ministro della Cultura Franceschini ha affermato che è allo studio una piattaforma online dove i vari eventi culturali potranno proporre degli spettacoli a pagamento. Se fosse possibile, sarebbe disposto a pagare per assistere in streaming su questa piattaforma a..."

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