Italians willing to pay to watch cultural events online due to coronavirus 2020

Share of individuals willing to pay to watch cultural events on a dedicated online platform during the coronavirus (COVID-19) emergency in Italy 2020, by type of event

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Source

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Release date

April 2020

Region

Italy

Survey time period

April 22-24, 2020

Number of respondents

800*

Age group

18 years and older

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

*Respondents claiming to be definitely interested or potentially interested in subscribing to an online platform where to watch cultural events.

The source used mixed CATI-CAMI-CAWI methodology.

The survey question was phrased by the source as follows: "Il Ministro della Cultura Franceschini ha affermato che è allo studio una piattaforma online dove i vari eventi culturali potranno proporre degli spettacoli a pagamento. Se fosse possibile, sarebbe disposto a pagare per assistere in streaming su questa piattaforma a..."

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