In early 2019 a survey asked U.S. marketers representing direct-to-consumer brands, to share how they were purchasing digital video advertising. The survey results show that, most commonly an external media buying agency was used, as per 66 percent of respondents, or an internal team took care of purchasing digital video ads, as was indicated by 58 percent of DTC marketers.
Leading ways of buying digital video advertising according to direct-to-consumer (DTC) marketers in the United States as of March 2019
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Digital advertising in South Korea
Overview
6
- Premium Statistic Internet advertising revenue in South Korea 2014-2024
- Premium Statistic Online advertising revenue in South Korea 2021, by format
- Premium Statistic Online advertising expenditure in South Korea 2014-2024
- Premium Statistic Online advertising spending growth in South Korea 2019-2024, by medium
- Premium Statistic Distribution of sources used to find new brands in South Korea Q3 2023, by type
- Premium Statistic Attitudes towards online advertising in South Korea 2024
Mobile advertising
4
- Premium Statistic Expenditure on mobile advertising in South Korea 2015-2024
- Premium Statistic Spending on mobile advertisements South Korea 2015-2023, by ad type
- Premium Statistic South Korea: mobile ad revenue format shares 2017-2024
- Premium Statistic Ratio of unique to total mobile ad spending South Korea 2023
PC advertising
6
- Premium Statistic Spending on PC advertisements South Korea 2014-2023
- Premium Statistic Spending on PC advertisements South Korea 2014-2023, by ad type
- Premium Statistic Display ad value on leading platforms South Korea Q3 2023
- Premium Statistic Display ad amount on leading platforms South Korea Q3 2023
- Premium Statistic Display ad value on Naver in South Korea Q3 2023, by industry
- Premium Statistic Display ad value on Daum in South Korea Q3 2023, by industry
Online video advertising
5
- Premium Statistic Monthly spending on online video advertisements South Korea 2020-2023
- Premium Statistic Main media platforms for online video ads South Korea 2023, by advertising costs
- Premium Statistic Online video ad expenditure on YouTube South Korea 2021-2023
- Premium Statistic Online video ad expenditure on Instagram South Korea 2021-2023
- Premium Statistic Online video ad expenditure on Facebook South Korea 2021-2023
Social media advertising
5
- Premium Statistic Social media platforms with most advertisements South Korea 2021
- Premium Statistic Thoughts on trustworthiness of social media ads South Korea 2022, by platform
- Premium Statistic Amount of hidden ads on social media South Korea 2021, by social media platform
- Premium Statistic Types of hidden ads on social media South Korea 2021
- Premium Statistic Types of product or service featured in hidden ads on social media South Korea 2021
Further related statistics
8
- Pfizer's ad spending 2006-2023
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA: revenue from marketing rights 2003-2022
- Paid ad methods used for B2C content marketing North America 2022
- Global advertising costs of The Clorox Company 2011-2023
- Advertising spending of Verizon 2009-2023
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- Growth of advertising, sales promotion & sponsoring spending in N. America 2010-2018
Further Content: You might find this interesting as well
Statistics
- Pfizer's ad spending 2006-2023
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA: revenue from marketing rights 2003-2022
- Paid ad methods used for B2C content marketing North America 2022
- Global advertising costs of The Clorox Company 2011-2023
- Advertising spending of Verizon 2009-2023
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- Growth of advertising, sales promotion & sponsoring spending in N. America 2010-2018
IAB (U.S.). (April 29, 2019). Leading ways of buying digital video advertising according to direct-to-consumer (DTC) marketers in the United States as of March 2019 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1130847/us-dtc-video-ad-buying-ways/
IAB (U.S.). "Leading ways of buying digital video advertising according to direct-to-consumer (DTC) marketers in the United States as of March 2019." Chart. April 29, 2019. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1130847/us-dtc-video-ad-buying-ways/
IAB (U.S.). (2019). Leading ways of buying digital video advertising according to direct-to-consumer (DTC) marketers in the United States as of March 2019. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1130847/us-dtc-video-ad-buying-ways/
IAB (U.S.). "Leading Ways of Buying Digital Video Advertising According to Direct-to-consumer (Dtc) Marketers in The United States as of March 2019." Statista, Statista Inc., 29 Apr 2019, https://www.statista.com/statistics/1130847/us-dtc-video-ad-buying-ways/
IAB (U.S.), Leading ways of buying digital video advertising according to direct-to-consumer (DTC) marketers in the United States as of March 2019 Statista, https://www.statista.com/statistics/1130847/us-dtc-video-ad-buying-ways/ (last visited June 18, 2024)
Leading ways of buying digital video advertising according to direct-to-consumer (DTC) marketers in the United States as of March 2019 [Graph], IAB (U.S.), April 29, 2019. [Online]. Available: https://www.statista.com/statistics/1130847/us-dtc-video-ad-buying-ways/