As of October 2023, YouTube was the leading media platform for online video advertising in South Korea, with over 85.3 billion South Korean won spent on video ads that month alone. YouTube was far ahead of its main competitors Instagram and Facebook, whose advertisers paid about 27.4 billion and 20 billion won respectively for video advertising in the same time period.
Leading media platforms for online video advertising in South Korea as of October 2023, by advertising expenses
(in billion South Korean won)
Characteristic
Advertising expenses in billion South Korean won
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Korea Digital Advertising Association. (November 28, 2023). Leading media platforms for online video advertising in South Korea as of October 2023, by advertising expenses (in billion South Korean won) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1343028/south-korea-main-media-for-online-video-ads-by-ad-costs/
Korea Digital Advertising Association. "Leading media platforms for online video advertising in South Korea as of October 2023, by advertising expenses (in billion South Korean won)." Chart. November 28, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1343028/south-korea-main-media-for-online-video-ads-by-ad-costs/
Korea Digital Advertising Association. (2023). Leading media platforms for online video advertising in South Korea as of October 2023, by advertising expenses (in billion South Korean won). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1343028/south-korea-main-media-for-online-video-ads-by-ad-costs/
Korea Digital Advertising Association. "Leading Media Platforms for Online Video Advertising in South Korea as of October 2023, by Advertising Expenses (in Billion South Korean Won)." Statista, Statista Inc., 28 Nov 2023, https://www.statista.com/statistics/1343028/south-korea-main-media-for-online-video-ads-by-ad-costs/
Korea Digital Advertising Association, Leading media platforms for online video advertising in South Korea as of October 2023, by advertising expenses (in billion South Korean won) Statista, https://www.statista.com/statistics/1343028/south-korea-main-media-for-online-video-ads-by-ad-costs/ (last visited June 18, 2024)
Leading media platforms for online video advertising in South Korea as of October 2023, by advertising expenses (in billion South Korean won) [Graph], Korea Digital Advertising Association, November 28, 2023. [Online]. Available: https://www.statista.com/statistics/1343028/south-korea-main-media-for-online-video-ads-by-ad-costs/