As of the 3rd quarter of 2023, Korean search engine Naver was the leading media platform in terms of digital display advertisement value. It ran 1,287 PC banner advertisements worth around 75.5 billion South Korean won. Despite being on the lower end in terms of number of display ads run, it was far ahead of its competition, likely due to brand value. Naver is one of South Korea's biggest online players, with services extending to other fields such as webtoons, payment services, and livestreaming.
Value of digital display advertisements on leading media platforms in South Korea in 3rd quarter of 2023
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Korea Digital Advertising Association. (October 27, 2023). Value of digital display advertisements on leading media platforms in South Korea in 3rd quarter of 2023 (in billion South Korean won) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1336200/south-korea-display-ad-value-leading-websites/
Korea Digital Advertising Association. "Value of digital display advertisements on leading media platforms in South Korea in 3rd quarter of 2023 (in billion South Korean won)." Chart. October 27, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1336200/south-korea-display-ad-value-leading-websites/
Korea Digital Advertising Association. (2023). Value of digital display advertisements on leading media platforms in South Korea in 3rd quarter of 2023 (in billion South Korean won). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1336200/south-korea-display-ad-value-leading-websites/
Korea Digital Advertising Association. "Value of Digital Display Advertisements on Leading Media Platforms in South Korea in 3rd Quarter of 2023 (in Billion South Korean Won)." Statista, Statista Inc., 27 Oct 2023, https://www.statista.com/statistics/1336200/south-korea-display-ad-value-leading-websites/
Korea Digital Advertising Association, Value of digital display advertisements on leading media platforms in South Korea in 3rd quarter of 2023 (in billion South Korean won) Statista, https://www.statista.com/statistics/1336200/south-korea-display-ad-value-leading-websites/ (last visited June 18, 2024)
Value of digital display advertisements on leading media platforms in South Korea in 3rd quarter of 2023 (in billion South Korean won) [Graph], Korea Digital Advertising Association, October 27, 2023. [Online]. Available: https://www.statista.com/statistics/1336200/south-korea-display-ad-value-leading-websites/