K-beauty popularity worldwide 2022, by country or territory

Published by
Nina Jobst,
Jun 13, 2023
According to a survey on the global popularity of South Korean cultural content in 2022, South Korean beauty products were most popular among Malaysian respondents. Nearly 62 percent of respondents in other countries such as the United Arab Emirates and Vietnam also stated that K-beauty is very popular in their countries.

Popularity of South Korean beauty products (K-beauty) worldwide in 2022, by country or territory

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Sources

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Release date

March 2023

Region

Worldwide, South Korea

Survey time period

November 11 to December 7, 2022

Number of respondents

25,000 respondents

Age group

15-59 years old

Method of interview

Online panel

Supplementary notes

This survey was conducted in the following 26 countries and territories: China, Japan, Taiwan, Thailand, Indonesia, Malaysia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, Kazakhstan, Mexico, Germany, Canada, Italy, Spain, Saudi Arabia, Egypt, and South Africa.
Original question: "How popular do you think Korean culture is in your country at the moment?" Answers were ranked from 1 to 5 with 1 stating "There are a few enthusiasts" and 5 stating "Very popular with the general public".

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Americas

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Asia

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Popularity of South Korean beauty products worldwideCosmetics market in South Korea Tourism industry in South Korea Music industry in South Korea Skin care market in South Korea
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