Korean beauty popularity in United States 2018-2022

Published by
Nina Jobst,
Nov 21, 2023
According to a survey conducted in 2022 among consumers in the United States who experienced South Korean cultural content, about 36 percent of respondents stated that Korean beauty was popular in their country. This was a considerable decrease compared to the previous year.

Popularity of South Korean beauty products in United States from 2018 to 2022

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Release date

March 2023

Region

South Korea, United States

Survey time period

2018 to 2022

Number of respondents

1,100 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

Original question: "How popular do you think is Korean beauty in your country at the moment?"

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Asia

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Popularity of South Korean beauty products worldwideCosmetics market in South Korea Tourism industry in South Korea Music industry in South Korea Skin care market in South Korea
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