U.S. businesses mobile marketing budget share 2023, by sector

Published by
Valentina Dencheva,
Apr 30, 2024
During a survey conducted among marketing professionals from the United States in early 2023, the average share of marketing budget invested in mobile activities among B2C product marketers stood at 28.8 percent, whereas for B2B products at 15.2 percent.

Share of marketing budgets invested in mobile activities according to CMOs in the United States as of February 2023, by primary economic sector

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Release date

March 2023

Region

United States

Survey time period

January 10 to February 1, 2023

Number of respondents

314 respondents

Special properties

among marketers from for-profit companies

Method of interview

Email survey

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