In the fourth quarter of 2021, gamers in the United States were asked what kind of advice they would give to in-game advertisers. Some 41 percent of respondents aged 18 to 34 pointed towards the rewarding of advertising time and/or attention, i.e. provision of strong value exchange, making it the most common advice towards in-game advertisers. With 32 percent, refraining from interrupting committed (hardcore) gamers in their flow was also a popular piece of advice by gamers for advertisers.
Advice that gamers would give to in-game advertisers in the United States as of 4th quarter 2021, by age group
Characteristic
18 to 34
25 to 44
35 to 54
45 to 64
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Performance Marketing World. (May 4, 2022). Advice that gamers would give to in-game advertisers in the United States as of 4th quarter 2021, by age group [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1323752/gamer-advice-to-in-game-advertisers/
Performance Marketing World. "Advice that gamers would give to in-game advertisers in the United States as of 4th quarter 2021, by age group." Chart. May 4, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1323752/gamer-advice-to-in-game-advertisers/
Performance Marketing World. (2022). Advice that gamers would give to in-game advertisers in the United States as of 4th quarter 2021, by age group. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1323752/gamer-advice-to-in-game-advertisers/
Performance Marketing World. "Advice That Gamers Would Give to In-game Advertisers in The United States as of 4th Quarter 2021, by Age Group." Statista, Statista Inc., 4 May 2022, https://www.statista.com/statistics/1323752/gamer-advice-to-in-game-advertisers/
Performance Marketing World, Advice that gamers would give to in-game advertisers in the United States as of 4th quarter 2021, by age group Statista, https://www.statista.com/statistics/1323752/gamer-advice-to-in-game-advertisers/ (last visited June 18, 2024)
Advice that gamers would give to in-game advertisers in the United States as of 4th quarter 2021, by age group [Graph], Performance Marketing World, May 4, 2022. [Online]. Available: https://www.statista.com/statistics/1323752/gamer-advice-to-in-game-advertisers/