Most chosen health and beauty brands in rural areas Vietnam 2022, by penetration rate
In 2022, P/S was the most chosen FMCG brand in the health and beauty category in rural areas in Vietnam, having a penetration rate of 80.5 percent, followed by Lifebuoy with a penetration rate of 42.3 percent. P/S is a brand by Unilever, specializing in dental care products.
