In 2022, Vinamilk was the most chosen FMCG brand in the dairy and dairy substitutes category in rural areas in Vietnam, having a penetration rate of 72.3 percent, followed by Fami and Ong Tho with a penetration rate of 47.1 percent and 45.8 percent, respectively. Vinamilk is among the leading dairy brand in the country, offering a wide range of dairy products including drinking milk, formula, yogurt, and ice cream.
Most chosen FMCG brands in dairy and dairy substitutes category in rural areas in Vietnam in 2022, by penetration rate
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Penetration rate
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Kantar Worldpanel. (June 21, 2023). Most chosen FMCG brands in dairy and dairy substitutes category in rural areas in Vietnam in 2022, by penetration rate [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1244920/vietnam-most-chosen-dairy-and-dairy-substitutes-fmcg-brands-rural-areas-penetration-rate/
Kantar Worldpanel. "Most chosen FMCG brands in dairy and dairy substitutes category in rural areas in Vietnam in 2022, by penetration rate." Chart. June 21, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1244920/vietnam-most-chosen-dairy-and-dairy-substitutes-fmcg-brands-rural-areas-penetration-rate/
Kantar Worldpanel. (2023). Most chosen FMCG brands in dairy and dairy substitutes category in rural areas in Vietnam in 2022, by penetration rate. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1244920/vietnam-most-chosen-dairy-and-dairy-substitutes-fmcg-brands-rural-areas-penetration-rate/
Kantar Worldpanel. "Most Chosen Fmcg Brands in Dairy and Dairy Substitutes Category in Rural Areas in Vietnam in 2022, by Penetration Rate." Statista, Statista Inc., 21 Jun 2023, https://www.statista.com/statistics/1244920/vietnam-most-chosen-dairy-and-dairy-substitutes-fmcg-brands-rural-areas-penetration-rate/
Kantar Worldpanel, Most chosen FMCG brands in dairy and dairy substitutes category in rural areas in Vietnam in 2022, by penetration rate Statista, https://www.statista.com/statistics/1244920/vietnam-most-chosen-dairy-and-dairy-substitutes-fmcg-brands-rural-areas-penetration-rate/ (last visited June 18, 2024)
Most chosen FMCG brands in dairy and dairy substitutes category in rural areas in Vietnam in 2022, by penetration rate [Graph], Kantar Worldpanel, June 21, 2023. [Online]. Available: https://www.statista.com/statistics/1244920/vietnam-most-chosen-dairy-and-dairy-substitutes-fmcg-brands-rural-areas-penetration-rate/