U.S. sales days when most people do their holiday shopping 2020-2022
Black Friday led the way for most popular sales days in 2022, with over half of American shoppers intending to purchase a present on this day. The fewest respondents of the same year planned to buy a gift on Green Monday, although this sales day has seen the biggest proportional increase in popularity from 2020, rising from seven to 16 percent. Several sales days are expected to see decreased popularity in 2022.