U.S. gaming app uninstall rate for selected genres 2022, by install type
From July to October 2022, strategy gaming apps saw the lowest stickiness among Android users in the United States. Mobile games in this genre presented a 47 percent uninstall rate from organic installs, as well as a 67 percent uninstall rate from non-organic installs. Puzzle gaming apps on Android saw a 33 percent uninstall rate from organic installs, while casual gaming apps downloaded after engaging with an ad ended up reporting a 33 percent uninstall rate in the examined period.