U.S. gaming app uninstall rate for selected genres 2022, by install type

Published by
J. Clement,
Jan 25, 2023
From July to October 2022, strategy gaming apps saw the lowest stickiness among Android users in the United States. Mobile games in this genre presented a 47 percent uninstall rate from organic installs, as well as a 67 percent uninstall rate from non-organic installs. Puzzle gaming apps on Android saw a 33 percent uninstall rate from organic installs, while casual gaming apps downloaded after engaging with an ad ended up reporting a 33 percent uninstall rate in the examined period.

Average uninstall rate of selected mobile gaming genres on Android apps in the United States from July 2022 to October 2022, by install type

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Release date

January 2023

Region

United States

Survey time period

July to October, 2022

Special properties

Android only, four billion of app installs with uninstall attribution; 30 days from install

Supplementary notes

According to the source, the data is limited to Android users as uninstall tracking is restricted since the launch of iOS 15.

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