According to a report conducted by Decision Lab in Vietnam in 2021, advertisements with in-game prizes and with videos attracted the most interaction from esports audience, according to respectively 49 percent and 40 percent of respondents. On the other hand, only 14 percent of esports players did not interact with advertisements.
Interaction with advertisements among esports audience in Vietnam as of October 2021
Characteristic
Share of respondents
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Decision Lab. (October 21, 2021). Interaction with advertisements among esports audience in Vietnam as of October 2021 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1280384/vietnam-interaction-with-ads-when-playing-and-watching-esports/
Decision Lab. "Interaction with advertisements among esports audience in Vietnam as of October 2021." Chart. October 21, 2021. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1280384/vietnam-interaction-with-ads-when-playing-and-watching-esports/
Decision Lab. (2021). Interaction with advertisements among esports audience in Vietnam as of October 2021. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1280384/vietnam-interaction-with-ads-when-playing-and-watching-esports/
Decision Lab. "Interaction with Advertisements among Esports Audience in Vietnam as of October 2021." Statista, Statista Inc., 21 Oct 2021, https://www.statista.com/statistics/1280384/vietnam-interaction-with-ads-when-playing-and-watching-esports/
Decision Lab, Interaction with advertisements among esports audience in Vietnam as of October 2021 Statista, https://www.statista.com/statistics/1280384/vietnam-interaction-with-ads-when-playing-and-watching-esports/ (last visited June 18, 2024)
Interaction with advertisements among esports audience in Vietnam as of October 2021 [Graph], Decision Lab, October 21, 2021. [Online]. Available: https://www.statista.com/statistics/1280384/vietnam-interaction-with-ads-when-playing-and-watching-esports/