Intention to consume gamer KOL content in Vietnam 2021, by content type

Published by Statista Research Department, Nov 9, 2023
According to a report conducted by Decision Lab in Vietnam in 2021, around 63 percent of esports audience considered watching TV/game show content or live streams featuring their favorite gamer key opinion leaders (KOL) likely or very likely. Blogs and music videos, as well as short movies, were also relatively popular among the Vietnamese esports audience.

Intention to engage with content from key opinion leaders (KOLs) among esports audience in Vietnam as of October 2021, by content type

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Release date

October 2021

Region

Vietnam

Survey time period

October 2021

Number of respondents

503 respondents

Age group

16-40 years

Special properties

among players, watchers and/or streamers of esports games

Method of interview

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Overview

5

Online gaming: key indicators

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Leading eSports games

4

Leading gamers and streamers

4

eSports KOLs

5

User behavior

7

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eSports market in VietnamE-commerce in VietnamSports and fitness in VietnamInternet usage in VietnamStreaming in Vietnam
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