According to a 2023 survey on shopping behavior conconducted by Rakuten Insight in Vietnam, approximately 69 percent of respondents stated that they shopped both online and in physical stores during the holiday shopping period. Meanwhile, around 26 percent of them preferred to do their holiday shopping exclusively online.
Preferred shopping channels for holiday shopping in Vietnam as of November 2023
Characteristic
Share of respondents
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Rakuten Insight. (December 4, 2023). Preferred shopping channels for holiday shopping in Vietnam as of November 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1286694/vietnam-preferred-holiday-shopping-channels-2021/
Rakuten Insight. "Preferred shopping channels for holiday shopping in Vietnam as of November 2023." Chart. December 4, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1286694/vietnam-preferred-holiday-shopping-channels-2021/
Rakuten Insight. (2023). Preferred shopping channels for holiday shopping in Vietnam as of November 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1286694/vietnam-preferred-holiday-shopping-channels-2021/
Rakuten Insight. "Preferred Shopping Channels for Holiday Shopping in Vietnam as of November 2023." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1286694/vietnam-preferred-holiday-shopping-channels-2021/
Rakuten Insight, Preferred shopping channels for holiday shopping in Vietnam as of November 2023 Statista, https://www.statista.com/statistics/1286694/vietnam-preferred-holiday-shopping-channels-2021/ (last visited June 18, 2024)
Preferred shopping channels for holiday shopping in Vietnam as of November 2023 [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1286694/vietnam-preferred-holiday-shopping-channels-2021/