According to a survey among Vietnamese internet users conducted by Decision Lab, as of the fourth quarter of 2023, around 11 percent of Vietnamese Gen X respondents said they used Facebook most often for online shopping. By comparison, the share of Gen Z internet users shopping on Facebook was the lowest that year, at four percent.
April 2024
Vietnam
Q4 2023
1,330 respondents
18-63 years
among internet users nationwide
Online panel
Original question: “Which of the following platforms/apps do you use most often for online shopping?”
According to the source, Generation X are people born between 1960 and 1980, Generation Y are those born between 1981 and 1996, and Generation Y are those born between 1997 and 2005.
Number of respondents:
Gen X = 319
Gen Y = 547
Gen Z = 453
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Users
Leading platforms
Social commerce
Influencer marketing
User behavior
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
