According to a survey among Vietnamese internet users conducted by Decision Lab, as of the third quarter of 2023, roughly 10 percent of respondents from Gen Z confirmed using TikTok most often for online shopping. In the same survey, the share of Gen Y internet users shopping on TikTok was around six percent.
Share of internet users who used TikTok for online shopping in Vietnam as of 3rd quarter 2023, by generation
Characteristic
Share of respondents
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Original question: “Which of the following platforms/apps do you use most often for online shopping?”
According to the source, Generation X are people born between 1960 and 1980, Generation Y are those born between 1981 and 1996, and Generation Y are those born between 1997 and 2006.
Number of respondents:
Gen X = 387
Gen Y = 677
Gen Z = 529
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Decision Lab. (December 7, 2023). Share of internet users who used TikTok for online shopping in Vietnam as of 3rd quarter 2023, by generation [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1413238/vietnam-share-of-people-using-tiktok-for-online-shopping-by-generation/
Decision Lab. "Share of internet users who used TikTok for online shopping in Vietnam as of 3rd quarter 2023, by generation." Chart. December 7, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1413238/vietnam-share-of-people-using-tiktok-for-online-shopping-by-generation/
Decision Lab. (2023). Share of internet users who used TikTok for online shopping in Vietnam as of 3rd quarter 2023, by generation. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1413238/vietnam-share-of-people-using-tiktok-for-online-shopping-by-generation/
Decision Lab. "Share of Internet Users Who Used Tiktok for Online Shopping in Vietnam as of 3rd Quarter 2023, by Generation." Statista, Statista Inc., 7 Dec 2023, https://www.statista.com/statistics/1413238/vietnam-share-of-people-using-tiktok-for-online-shopping-by-generation/
Decision Lab, Share of internet users who used TikTok for online shopping in Vietnam as of 3rd quarter 2023, by generation Statista, https://www.statista.com/statistics/1413238/vietnam-share-of-people-using-tiktok-for-online-shopping-by-generation/ (last visited June 18, 2024)
Share of internet users who used TikTok for online shopping in Vietnam as of 3rd quarter 2023, by generation [Graph], Decision Lab, December 7, 2023. [Online]. Available: https://www.statista.com/statistics/1413238/vietnam-share-of-people-using-tiktok-for-online-shopping-by-generation/