Most tracked children apps worldwide by segment 2022

As of January 2022, the money app Greenlight had the highest number of data segments tracked, collecting 22 different types of data from its users. Launched in 2017, Greenlight is a fintech app for children that allows parents to manage and monitor allowances and spending. Mobile gaming app Pokémon GO was the second most invasive mobile app used by children, collecting 17 different data segments from its users. Only the Amazon Kids+ app and the Kinzoo Social app appeared to collect data over sensitive information from their users.

iOS mobile apps used by children worldwide with the highest number of data segments tracked as of January 2022

Characteristic	Total segments	Contact info	Health and fitness	Fiancial info	Location	Sensitive info	Contacts	User content	Browsing history	Search history	Identifiers
Greenlight	22	4	0	2	1	0	1	3	0	1	2
Pokémon GO	17	1	2	0	2	0	1	3	0	0	2
Animal Jam	16	2	0	0	0	0	0	4	0	0	2
Kinzoo Social	15	2	0	0	0	1	1	6	0	0	1
Messenger Kids	15	3	0	0	1	0	1	4	0	0	2
Roblox	15	1	0	0	1	0	0	3	0	1	2
YouTube Kids	15	3	0	0	1	0	0	2	0	1	2
Amazon Kids+	14	4	0	0	0	1	0	1	0	1	2
Animal Crossing: Pocket Camp	13	3	0	0	0	0	0	3	0	0	2
ArtWorkout	12	0	0	0	0	0	0	1	1	0	2

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Release date

March 2022

More information

Region

Worldwide

Survey time period

January 2022

Special properties

data concerning 107 iOS apps in the Apple App Store only

Supplementary notes

According to the source: "Privacy policies of children’s apps were checked for the types of data the apps collect from their users across “Data Used to Track You,” “Data Linked to You, and “Data Not Linked to You” as filled in by the app developers when submitting their app to the Apple App Store. The types of data collected by each app were then cross-referenced with Apple’s App Privacy Details to determine how many of the possible 32 data segments (e.g. Contact Info, Location, Search History) each app collects from its users."

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