Factors for consumers in the U.S. to gain trust in companies 2023
According to a survey of consumers in the United States carried out between December 2022 and January 2023, approximately 66 percent of respondents reported they would gain trust in a company if it was transparent about how they use their personal data. Around 55 percent of respondents reported that reducing unnecessary data collection was an additional factor that would help them gain trust in a company or brand.
