In 2021, text ads on mobile phones were the least trusted form of advertising worldwide, with 45 percent of respondents stating that they did not trust much this type of ads or did not trust them at all. Online banner ads followed, with 38 percent of global survey participants distrusting this format.
Least trusted digital advertising channels worldwide as of September 2021
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Nielsen. (January 20, 2022). Least trusted digital advertising channels worldwide as of September 2021 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1306599/least-trusted-digital-ad-channels-worldwide/
Nielsen. "Least trusted digital advertising channels worldwide as of September 2021." Chart. January 20, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1306599/least-trusted-digital-ad-channels-worldwide/
Nielsen. (2022). Least trusted digital advertising channels worldwide as of September 2021. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1306599/least-trusted-digital-ad-channels-worldwide/
Nielsen. "Least Trusted Digital Advertising Channels Worldwide as of September 2021." Statista, Statista Inc., 20 Jan 2022, https://www.statista.com/statistics/1306599/least-trusted-digital-ad-channels-worldwide/
Nielsen, Least trusted digital advertising channels worldwide as of September 2021 Statista, https://www.statista.com/statistics/1306599/least-trusted-digital-ad-channels-worldwide/ (last visited June 18, 2024)
Least trusted digital advertising channels worldwide as of September 2021 [Graph], Nielsen, January 20, 2022. [Online]. Available: https://www.statista.com/statistics/1306599/least-trusted-digital-ad-channels-worldwide/