The African country with the highest spending on programmatic advertising in 2021 was Egypt, with an expenditure of 557.57 million U.S. dollars. South Africa and Morocco followed, with 395 million and 248 million dollars, respectively.
Leading programmatic advertising markets in Africa in 2021, by spending
(in million U.S. dollars)
Characteristic
Spending in million U.S. dollars
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Statista. (May 24, 2022). Leading programmatic advertising markets in Africa in 2021, by spending (in million U.S. dollars) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1310922/programmatic-ad-spend-africa/
Statista. "Leading programmatic advertising markets in Africa in 2021, by spending (in million U.S. dollars)." Chart. May 24, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1310922/programmatic-ad-spend-africa/
Statista. (2022). Leading programmatic advertising markets in Africa in 2021, by spending (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1310922/programmatic-ad-spend-africa/
Statista. "Leading Programmatic Advertising Markets in Africa in 2021, by Spending (in Million U.S. Dollars)." Statista, Statista Inc., 24 May 2022, https://www.statista.com/statistics/1310922/programmatic-ad-spend-africa/
Statista, Leading programmatic advertising markets in Africa in 2021, by spending (in million U.S. dollars) Statista, https://www.statista.com/statistics/1310922/programmatic-ad-spend-africa/ (last visited June 18, 2024)
Leading programmatic advertising markets in Africa in 2021, by spending (in million U.S. dollars) [Graph], Statista, May 24, 2022. [Online]. Available: https://www.statista.com/statistics/1310922/programmatic-ad-spend-africa/