Programmatically sold advertising was worth 418 billion U.S. dollars in 2021. North America and Asia were the largest programmatic regions, with spendings of 179 billion and 147 billion dollars, respectively. These two regions together accounted for more than three quarters of the entire global market.
Programmatic advertising spending worldwide in 2021, by region
(in billion U.S. dollars)
Characteristic
Spending in billion U.S. dollars
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Statista. (May 27, 2022). Programmatic advertising spending worldwide in 2021, by region (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1312821/programmatic-spending-region/
Statista. "Programmatic advertising spending worldwide in 2021, by region (in billion U.S. dollars)." Chart. May 27, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1312821/programmatic-spending-region/
Statista. (2022). Programmatic advertising spending worldwide in 2021, by region (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1312821/programmatic-spending-region/
Statista. "Programmatic Advertising Spending Worldwide in 2021, by Region (in Billion U.S. Dollars)." Statista, Statista Inc., 27 May 2022, https://www.statista.com/statistics/1312821/programmatic-spending-region/
Statista, Programmatic advertising spending worldwide in 2021, by region (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1312821/programmatic-spending-region/ (last visited June 18, 2024)
Programmatic advertising spending worldwide in 2021, by region (in billion U.S. dollars) [Graph], Statista, May 27, 2022. [Online]. Available: https://www.statista.com/statistics/1312821/programmatic-spending-region/