Weekly video consumption India Q3 2023

Published by
Tanushree Basuroy,
Mar 20, 2024

In 2023, music videos remained the leading online video content genre, accounting for over 61 percent of the weekly online video consumption in India. Additionally, comedy or viral videos and educational videos were the next most watched type of online video that year. 

Genre share of online video consumption per week in India as of the third quarter of 2023

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Release date

February 2024

Region

India

Survey time period

Q3 2023

Age group

16-64 years

Special properties

In response to a broader global survey.

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Statistics on " Online video market in India "

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Digital content overview

5

Video streaming

7

YouTube

3

Short videos

5

Video advertising

5

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Topics

Online video market in IndiaSocial media usage in IndiaInternet usage in IndiaFilm industry in IndiaMedia and entertainment in India
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