Digital video advertising in the U.S. 2022, by ad placement

Published by
Michele Majidi,
Jan 6, 2023
In the first quarter of 2022, 42 percent of ad buys on YouTube were post-roll ads - ads that play after a publisher's content. Conversely, 97 percent of ad buys on other video platforms were pre-roll, meaning they played before a publisher's content.

Distribution of digital video ad buys in the United States in 1st quarter of 2022, by ad placement

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Release date

July 2022

Region

United States

Survey time period

Q1 2022

Supplementary notes

Figures may not amount to 100 percent due to rounding.

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Topics

Digital advertising formats in the U.S.GoogleFacebookDigital advertising in the U.S.Digital advertising in North America
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