Video ad types with the most influence on buying decision process in the U.S. 2023

Published by
Michele Majidi,
Jun 11, 2024
During an early 2023 survey among adults in the United States, over half (53 percent) of respondents said ads on TV were the type of commercial with the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched. That category included ad-supported streaming services. Social media video ads and ads on free video websites followed, mentioned by 26 and 21 percent of respondents, respectively.

Video ad types adults believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023

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Release date

February 2023

Region

United States

Survey time period

January 1 and 2, 2023

Number of respondents

23,311 respondents

Age group

18 years and older

Special properties

weighted by U.S. Census

Supplementary notes

The source does not specify the survey type.
This source phrased the question as follows: "Which one of the following types of video ads do you believe has the most influence on what you buy, where you eat and shop, or the movies / TV shows you watch?"

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Statistics on " TV advertising in the United States "

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Overview

6

Leading advertisers

5

Online and connected TV

7

Free ad-supported streaming TV (FAST)

5

Consumer attitudes

8

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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