Leading social media usage reasons in Germany 2023

Published by
Stacy Jo Dixon,
Mar 28, 2024

According to a survey conducted in Germany during the third quarter of 2023, 48.2 percent of internet users said that their main reason for using social media was to keep in touch with family and friends. Additionally, 39.2 percent of internet users in Germany said their main reason for accessing social media platforms was to read news stories, and just over a third said they used social networks as a way to fill spare time.

Most popular reasons for internet users in Germany to use social media as of 3rd quarter 2023

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Release date

February 2024

Region

Germany

Survey time period

Q3 2023

Age group

16 to 64 years

Special properties

internet users

Method of interview

Online panel

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Overview

5

Social media platform usage

6

Social media activities

5

Social media behavior

7

Facebook

8

Instagram

8

TikTok

8

BeReal

7

Influencers

7

Marketing and advertising

5

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Social media usage in Western EuropeSocial mediaSocial media usage in the United StatesBrands on social mediaBeauty and personal care e-commerce in the United States
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