E-commerce application download number South Korea 2020-2022

Until July 2022, e-commerce applications recorded 1.28 million downloads in South Korea that year, already nearing the previous year's value of 1.36 million downloads. As smartphones and other mobile devices have overtaken stationary computers in terms of popularity for online shopping, the number of application downloads have naturally followed.

Online shopping as a trend in South Korea

South Korea, which is known worldwide for having some of the best internet connections and access, also experiences increasing e-commerce usage among consumers. No matter the category of items or services required, South Koreans are quick to get on the internet to check it out as reflected in ever-growing online sales figures. With most people having access to a mobile device, mainly smartphones, mobile commerce sales value has reached new highs every quarter since 2013 and shows little sign of slowing down soon.

Which e-commerce applications do South Koreans like to use?

As mobile shopping has become commonplace due to its convenience, companies have also tried to meet their consumer base where they are by offering mobile applications alongside their shopping websites. Open market Coupang, which is often referred to as South Korea’s Amazon, also holds the top place for having the highest reach among e-commerce applications. C2C e-commerce , like second-hand shopping apps, also made a place for itself in the shopping application market. Especially during COVID-19, consumers turned to e-commerce for both C2C and B2C to minimize outside contact.