Leading reasons for buying gift cards as holiday gifts in the U.S. 2022-2023

Published by
D. Tighe,
Oct 13, 2023
Among those planning purchase gift cards as holiday presents in the United States in 2023, roughly half said they planned to buy them due to convenience. That year, roughly 30 percent of U.S. gift card shoppers said the main reason for purchasing them was because the gift recipient is hard to buy for.

Leading reasons to purchase gift cards as holiday gifts in the United States in 2022 and 2023

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Release date

September 2023

Region

United States

Survey time period

September 2022 and September 2023

Number of respondents

3,458*

Age group

18 years and older

Special properties

consumers who are planning to buy gift cards

Supplementary notes

This question was phrased by the source as follows:
"Which of the following is the biggest reason you'll purchase gift cards for holiday gifts this year?"

* In 2022, the respondent count stood at 2,044. Figures have been rebased to exclude respondents who selected "I won't be purchasing gift cards this holiday."

The source explains that percentages do not sum to 100 due to rounding.

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Gift cards in the United StatesU.S. Christmas season shoppingUK Christmas shoppingHoliday season e-commerce in the United StatesValentine's Day in the U.S.
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