Online shopper preference for ethical, sustainable, and locally produced goods is growing across Australia, with around 58 percent of respondents indicating in a 2023 survey that they prefer to purchase from Australian-owned brands. Furthermore, around 47 percent of online shoppers surveyed stated that they had a preference for buying from brands that they know are sustainable.
Preference for purchasing from ethical and sustainable brands among online shoppers in Australia in 2023
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Share of respondents
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IAB Australia. (September 5, 2023). Preference for purchasing from ethical and sustainable brands among online shoppers in Australia in 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1361365/australia-online-shopper-preference-for-ethical-and-sustainable-brands/
IAB Australia. "Preference for purchasing from ethical and sustainable brands among online shoppers in Australia in 2023." Chart. September 5, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1361365/australia-online-shopper-preference-for-ethical-and-sustainable-brands/
IAB Australia. (2023). Preference for purchasing from ethical and sustainable brands among online shoppers in Australia in 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1361365/australia-online-shopper-preference-for-ethical-and-sustainable-brands/
IAB Australia. "Preference for Purchasing from Ethical and Sustainable Brands among Online Shoppers in Australia in 2023." Statista, Statista Inc., 5 Sep 2023, https://www.statista.com/statistics/1361365/australia-online-shopper-preference-for-ethical-and-sustainable-brands/
IAB Australia, Preference for purchasing from ethical and sustainable brands among online shoppers in Australia in 2023 Statista, https://www.statista.com/statistics/1361365/australia-online-shopper-preference-for-ethical-and-sustainable-brands/ (last visited June 18, 2024)
Preference for purchasing from ethical and sustainable brands among online shoppers in Australia in 2023 [Graph], IAB Australia, September 5, 2023. [Online]. Available: https://www.statista.com/statistics/1361365/australia-online-shopper-preference-for-ethical-and-sustainable-brands/