Changes in shopping behavior for essential items in Europe 2022

Published by
D. Tighe,
Feb 1, 2023
According to a survey carried out in September and October 2022 in Europe, half of all respondents stated that they have tried a private-label brand of groceries or other essentials in the past three months. Another 15 percent stated that they planned to do so in the coming three months.

Changes in shopping behavior for groceries and other essentials due to inflation in Europe in 2022

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Release date

December 2022

Region

Europe

Survey time period

September 23 to October 2, 2022

Number of respondents

5,156*

Age group

18 years and older

Special properties

Eurozone and UK consumers

Supplementary notes

Original survey questions: "In the past three months, which of the following have you done when purchasing groceries and other essentials (e.g. toiletries, cleaning products)?"
"How likely are you to change your shopping behavior in the next three months when purchasing groceries and other essentials (e.g. toiletries, cleaning products)?"
The source adds the following information: "Extremely likely and likely answers are shown in an aggregated view".
*The source adds the following information: "Respondents from France, Germany, Italy, Spain, and UK have been sampled to match European general population."

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Overview

5

Demographics

7

Product categories

7

Preferences and aversions

8

Food inflation

6

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Topics

Online grocery shopping behaviorOnline grocery shopping in the United StatesQuick commerceOnline food delivery in EuropeOnline grocery market in Canada
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