During a survey carried out among advertising executives from Europe and released in February 2024, it was found that third-party cookie depreciation was the leading challenge facing the digital advertising industry, named by 36 percent of respondents. Sustainability ranked third, mentioned by 27 percent of respondents.
Leading digital advertising industry challenges according to advertising executives in Europe as of January 2024
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IAB Europe. (February 15, 2024). Leading digital advertising industry challenges according to advertising executives in Europe as of January 2024 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1364625/digital-advertising-challenges-europe/
IAB Europe. "Leading digital advertising industry challenges according to advertising executives in Europe as of January 2024." Chart. February 15, 2024. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1364625/digital-advertising-challenges-europe/
IAB Europe. (2024). Leading digital advertising industry challenges according to advertising executives in Europe as of January 2024. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1364625/digital-advertising-challenges-europe/
IAB Europe. "Leading Digital Advertising Industry Challenges According to Advertising Executives in Europe as of January 2024." Statista, Statista Inc., 15 Feb 2024, https://www.statista.com/statistics/1364625/digital-advertising-challenges-europe/
IAB Europe, Leading digital advertising industry challenges according to advertising executives in Europe as of January 2024 Statista, https://www.statista.com/statistics/1364625/digital-advertising-challenges-europe/ (last visited June 18, 2024)
Leading digital advertising industry challenges according to advertising executives in Europe as of January 2024 [Graph], IAB Europe, February 15, 2024. [Online]. Available: https://www.statista.com/statistics/1364625/digital-advertising-challenges-europe/