During a 2022 survey carried out among advertising executives from Europe, it was found that carbon reduction was one of two most important aspects of sustainability for the companies the respondents worked for, named by 55 percent of respondents. Environmental impact ranked first, mentioned by 58 percent of responding ad executives.
Leading sustainability aspects in digital advertising according to advertising executives in Europe as of December 2022
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Share of respondents
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IAB Europe. (February 2, 2023). Leading sustainability aspects in digital advertising according to advertising executives in Europe as of December 2022 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1364636/sustainability-aspects-digital-advertising-europe/
IAB Europe. "Leading sustainability aspects in digital advertising according to advertising executives in Europe as of December 2022." Chart. February 2, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1364636/sustainability-aspects-digital-advertising-europe/
IAB Europe. (2023). Leading sustainability aspects in digital advertising according to advertising executives in Europe as of December 2022. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1364636/sustainability-aspects-digital-advertising-europe/
IAB Europe. "Leading Sustainability Aspects in Digital Advertising According to Advertising Executives in Europe as of December 2022." Statista, Statista Inc., 2 Feb 2023, https://www.statista.com/statistics/1364636/sustainability-aspects-digital-advertising-europe/
IAB Europe, Leading sustainability aspects in digital advertising according to advertising executives in Europe as of December 2022 Statista, https://www.statista.com/statistics/1364636/sustainability-aspects-digital-advertising-europe/ (last visited June 18, 2024)
Leading sustainability aspects in digital advertising according to advertising executives in Europe as of December 2022 [Graph], IAB Europe, February 2, 2023. [Online]. Available: https://www.statista.com/statistics/1364636/sustainability-aspects-digital-advertising-europe/