U.S. Galentine's Day-related online searches 2019-2023

According to a study on Valentine's Day in the United States, online searches for terms related to Galentine's Day reached 322 thousand in January 2023. Overall, the interest in the alternative holiday has remained stable but had a whopping growth in 2022, when searches reached 254 thousand in January and 903 thousand in February of that year. Celebrated on the day prior to Valentine’s Day, searches for the festivity’s meaning have also registered their highest value to date for the month of January 2023.

Ladies celebrating ladies

You read it right: Galentine's Day is an unofficial holiday created by Amy Poehler's character Leslie Knope in season 2, episode 16 of the television series Parks and Recreation. Originally aired by American broadcaster NBC on February 11, 2010, the episode shows how Leslie gathers with her female friends to “leave our husbands and our boyfriends at home and we just come and kick it, breakfast style.” The festivity which celebrates platonic love and care between women struck a chord, , since the U.S. online search volume regarding "gifts for him" is usually  two times higher than "gifts for her”.

Valentine's Day: same as it was?

Officially celebrated on February 14th, Valentine's Day appears to be recovering after the COVID-19 pandemic: spending for the holiday in the United States is projected to reach approximately 26 billion U.S. dollars in 2023, increasing of more than 2 billion dollars since the previous year. Still, consumers are being more cautious regarding how much they want to spend on gifts for the celebration due to the overall price increase of global inflation in 2023.