A survey conducted by Rakuten Insight in February 2023 reported that the majority of Indian respondents 38 percent had purchased through social media platforms. In comparison, about 20 percent of respondents had never purchased anything through social media.
Frequency of shopping on social media in India as of February 2023
Characteristic
Share of respondents
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Rakuten Insight. (March 15, 2023). Frequency of shopping on social media in India as of February 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1374182/india-shopping-frequency-on-social-media/
Rakuten Insight. "Frequency of shopping on social media in India as of February 2023." Chart. March 15, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1374182/india-shopping-frequency-on-social-media/
Rakuten Insight. (2023). Frequency of shopping on social media in India as of February 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1374182/india-shopping-frequency-on-social-media/
Rakuten Insight. "Frequency of Shopping on Social Media in India as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1374182/india-shopping-frequency-on-social-media/
Rakuten Insight, Frequency of shopping on social media in India as of February 2023 Statista, https://www.statista.com/statistics/1374182/india-shopping-frequency-on-social-media/ (last visited June 18, 2024)
Frequency of shopping on social media in India as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1374182/india-shopping-frequency-on-social-media/