Share of Twitter in social media market India 2019-2023
The share of microblogging site X, formerly known as Twitter, continued to decline in India's social media market and amounted to roughly 1.5 percent in October 2023. This was still an increase compared to the July 2021 when the platform held a 2.19 percent market share. Since the social media platform was acquired by Elon Musk, the company has been embroiled in legal battles with the Indian government and faced stiff competition from Meta-owned platform, Threads.