According to a survey of mobile smartphone users conducted in December 2022 in the United States, over six in 10 respondents where likely or highly likely to opt-out of tracking when Google will introduce new features allowing Android users to do so. In comparison, less than one in 10 respondents reported they were unlikely or highly unlikely to limit the app tracking activity from companies and advertisers on their Android devices.
Share of smartphone users in the United States who are likely to opt-out of app tracking on Android as of December 2022
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Share of respondents
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Original question: "Google will soon introduce the ability to allow Android users to opt out of apps using your data for advertising purposes. How likely are you to limit this tracking?"
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InMobi. (December 31, 2022). Share of smartphone users in the United States who are likely to opt-out of app tracking on Android as of December 2022 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1420587/us-users-choosing-app-tracking-limit-android/
InMobi. "Share of smartphone users in the United States who are likely to opt-out of app tracking on Android as of December 2022." Chart. December 31, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1420587/us-users-choosing-app-tracking-limit-android/
InMobi. (2022). Share of smartphone users in the United States who are likely to opt-out of app tracking on Android as of December 2022. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1420587/us-users-choosing-app-tracking-limit-android/
InMobi. "Share of Smartphone Users in The United States Who Are Likely to Opt-out of App Tracking on Android as of December 2022." Statista, Statista Inc., 31 Dec 2022, https://www.statista.com/statistics/1420587/us-users-choosing-app-tracking-limit-android/
InMobi, Share of smartphone users in the United States who are likely to opt-out of app tracking on Android as of December 2022 Statista, https://www.statista.com/statistics/1420587/us-users-choosing-app-tracking-limit-android/ (last visited June 18, 2024)
Share of smartphone users in the United States who are likely to opt-out of app tracking on Android as of December 2022 [Graph], InMobi, December 31, 2022. [Online]. Available: https://www.statista.com/statistics/1420587/us-users-choosing-app-tracking-limit-android/