During an early 2023 survey carried out among brand marketers in the United Kingdom (UK), artificial intelligence (AI) was found to be the leading marketing technology (MarTech) investment area, named by 72 percent of respondents. Digital experience software and a CRM solution followed, with 68 percent and 53 percent, respectively.
Areas of marketing technology (MarTech) prioritised for investments according to brand marketers in the United Kingdom (UK) as of March 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Sitecore. (April 15, 2023). Areas of marketing technology (MarTech) prioritised for investments according to brand marketers in the United Kingdom (UK) as of March 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1394280/martech-investments-priorities-uk/
Sitecore. "Areas of marketing technology (MarTech) prioritised for investments according to brand marketers in the United Kingdom (UK) as of March 2023." Chart. April 15, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1394280/martech-investments-priorities-uk/
Sitecore. (2023). Areas of marketing technology (MarTech) prioritised for investments according to brand marketers in the United Kingdom (UK) as of March 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1394280/martech-investments-priorities-uk/
Sitecore. "Areas of Marketing Technology (Martech) Prioritised for Investments According to Brand Marketers in The United Kingdom (Uk) as of March 2023." Statista, Statista Inc., 15 Apr 2023, https://www.statista.com/statistics/1394280/martech-investments-priorities-uk/
Sitecore, Areas of marketing technology (MarTech) prioritised for investments according to brand marketers in the United Kingdom (UK) as of March 2023 Statista, https://www.statista.com/statistics/1394280/martech-investments-priorities-uk/ (last visited June 18, 2024)
Areas of marketing technology (MarTech) prioritised for investments according to brand marketers in the United Kingdom (UK) as of March 2023 [Graph], Sitecore, April 15, 2023. [Online]. Available: https://www.statista.com/statistics/1394280/martech-investments-priorities-uk/