During an early 2023 survey carried out among brand marketers in the United Kingdom (UK), more than a quarter (27 percent) of respondents said they were planning to invest 11 to 20 percent of their marketing budgets in artificial intelligence (AI) in the following 12 months; three percent said they would invest more than 70 percent.
Share of artificial intelligence (AI) in marketing budgets according to brand marketers in the United Kingdom (UK) as of March 2023
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Other statistics that may interest you Artificial intelligence (AI) use in marketing in the United Kingdom
Overview
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- Premium Statistic Top marketing trends in Western Europe 2023
- Premium Statistic AI-related revenues in the UK 2022, by company type
- Premium Statistic AI companies in the UK 2023, by capability
- Premium Statistic Machine learning companies in the UK 2023, by subindustry
- Premium Statistic Leading marketing-related AI companies in the UK in 2021, by funding
AI use in marketing
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- Premium Statistic AI share of marketing budgets in the UK 2023
- Premium Statistic Use of AI in marketing in the UK 2023
- Premium Statistic Top applications of AI in digital advertising in the UK 2023
- Premium Statistic Role of AI in digital marketing in the UK 2023
- Premium Statistic Objectives of AI deployment in marketing in the UK 2023
Marketer insights
5
- Premium Statistic Benefits of AI in digital advertising in UK 2023
- Premium Statistic Risks of inadequate marketing automation & AI adoption in small businesses 2023
- Premium Statistic Selected data on programmatic advertising in the UK 2023
- Premium Statistic MarTech areas prioritised for investments the UK 2023
- Premium Statistic Reasons for moving MarTech stack to composable software in the UK 2023
Consumer insights
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- Premium Statistic Willingness to trust and accept AI systems in selected countries 2022
- Premium Statistic Attitudes towards AI-generated content in marketing in the UK 2023
- Premium Statistic Attitudes towards AI-generated content in marketing in the UK 2023, by age
- Premium Statistic Attitudes towards AI-generated content in marketing in the UK 2023, by gender
- Premium Statistic Attitudes towards AI-driven marketing campaigns in the UK 2023
- Premium Statistic Attitudes towards AI-driven marketing campaigns in the UK 2023, by gender
- Premium Statistic Attitudes towards AI-driven marketing campaigns in the UK 2023, by age
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Sitecore. (April 15, 2023). Share of artificial intelligence (AI) in marketing budgets according to brand marketers in the United Kingdom (UK) as of March 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1394283/ai-marketing-budgets-uk/
Sitecore. "Share of artificial intelligence (AI) in marketing budgets according to brand marketers in the United Kingdom (UK) as of March 2023." Chart. April 15, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1394283/ai-marketing-budgets-uk/
Sitecore. (2023). Share of artificial intelligence (AI) in marketing budgets according to brand marketers in the United Kingdom (UK) as of March 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1394283/ai-marketing-budgets-uk/
Sitecore. "Share of Artificial Intelligence (Ai) in Marketing Budgets According to Brand Marketers in The United Kingdom (Uk) as of March 2023." Statista, Statista Inc., 15 Apr 2023, https://www.statista.com/statistics/1394283/ai-marketing-budgets-uk/
Sitecore, Share of artificial intelligence (AI) in marketing budgets according to brand marketers in the United Kingdom (UK) as of March 2023 Statista, https://www.statista.com/statistics/1394283/ai-marketing-budgets-uk/ (last visited June 18, 2024)
Share of artificial intelligence (AI) in marketing budgets according to brand marketers in the United Kingdom (UK) as of March 2023 [Graph], Sitecore, April 15, 2023. [Online]. Available: https://www.statista.com/statistics/1394283/ai-marketing-budgets-uk/