Most well-known outdoor fashion brands among Gen Z in the UK 2023
THE NORTH FACE is the leading outdoor fashion brand in the UK, based on brand awareness among Generation Z. The retailer was recognized by 85 percent of internet users, significantly more than second-placed Dr Martens.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.