Most owned sportswear brands among Gen Z in the UK 2023

Published by
P. Smith,
Mar 8, 2024
Nike took the crown as the most owned sportswear brand among Gen Z in the United Kingdom in 2023, with a response of 62 percent. Adidas followed in second place.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

Leading sportswear brands among Generation Z ranked by brand ownership in the United Kingdom (UK) in 2023

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Source

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Release date

December 2023

Region

United Kingdom

Survey time period

November 17 to December 1, 2023

Number of respondents

569 respondents

Age group

Gen Z

Special properties

Respondents who know the individual brand

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "When it comes to sportswear, which of the following brands do you own currently?"

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