Global Candy Crush Saga IAP revenue as of Q4 2023

Candy Crush Saga is a free-to-play tile-matching video game first released by game developer King in April 2012. In the fourth quarter of 2023, the Candy Crush Saga mobile app grossed 208.39 million U.S. dollars, well below its all-time high in the first quarter of 2023.

A sweet success story

Candy Crush Saga was first launched as a social game on Facebook before making its transition to mobile, where it quickly became one of the highest-grossing mobile games of all time. Despite over a decade on the market, the popularity of the match-3 title is still unabated. The games publisher King quickly released several sequels, including Candy Crush Soda Saga (2014), Candy Crush Jelly Saga (2016), and Candy Crush Friends Saga (2018). All these casual gaming app titles are financially successful but have never reached the heights of the original game.

The casual gaming genre

Casual games are one of the most popular gaming genres worldwide, consistently ranking among the most downloaded and highest-grossing gaming apps. In July 2023, Subway Surfers was the most downloaded free casual gaming app worldwide, generating more than 17 million combined downloads across Google Play and the Apple App Store. Piano Star: Tap Music Tiles was ranked second with 19.62 million global downloads. In 2022, the hypercasual simulation subgenre accounted for 6.6 percent of all gaming app downloads in the United States, ahead of word and hypercasual runner games.