Major mobile shopping apps among female users China 2023, by MAU
enjoying the highest growth at 30.4 percent among mobile shopping apps.
In January 2023, Taobao was the most popular mobile shopping app among female consumers in China, with around 451.49 million women actively using it. Pinduoduo won the second place with about 398.67 million monthly active female users, 21.9 percent more than the previous month. Mobile Tmall welcomed 19.47 million monthly active female users,