While the Dallas Cowboys may have last tasted Super Bowl success back in 1996, the Texas outfit is still by far the most valuable franchise in the National Football League. Latest estimates value the franchise at nine billion U.S. dollars, some two billion U.S. dollars more than its nearest rival, the New England Patriots.
Cowboys lead the way off the pitch...
In 2023, the Cowboys’ franchise was valued at nine billion U.S. dollars, whilst the average franchise value in the NFL stood at about 5.11 billion U.S. dollars in 2021. In 2022, the Cowboys generated 1.14 billion U.S. dollars in revenue, the most of all NFL teams. The franchise also ranked top of the list of most valuable sports team brands worldwide, just ahead of other household names such as the New York Yankees and Real Madrid. Along with the San Francisco 49ers, the Dallas Cowboys have been crowned Super Bowl champions a total of five times. The Cowboys' Golden Era came in the 1990s, when the team claimed three Super Bowl Rings between 1993 and 1996.
...while the Patriots dominated on the pitch
The Boston-based New England Patriots were the second most valuable franchise in the league, valued at 6.4 billion U.S. dollars in 2022. The team, who plays its home games at Gillette Stadium in
Foxborough, Massachusetts, is also amongst the highest grossing teams in the league, as the Pats’ revenue amounted to 684 million U.S. dollars in 2022. The Patriots dominated the Super Bowl this century, with all six of their titles coming under head coach, Bill Belichick, since 2002. During this period of success, the team was led by legendary quarterback, Tom Brady, who held the record for most career playoff wins - his 35 career playoff wins are more than double that of his closest rival on the list, Joe Montana. It is unsurprising, then, that the now-retired quarterback also featured top of the list of players with the most passing yards in NFL history. Indeed, he was only one of four players in NFL history with more than 70 thousand passing yards, the other three being Brett Favre, Peyton Manning, and Drew Brees.
Franchise value of National Football League teams in 2023
(in billion U.S. dollars)
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Forbes. (August 30, 2023). Franchise value of National Football League teams in 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/193534/franchise-value-of-national-football-league-teams-in-2010/
Forbes. "Franchise value of National Football League teams in 2023 (in billion U.S. dollars)." Chart. August 30, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/193534/franchise-value-of-national-football-league-teams-in-2010/
Forbes. (2023). Franchise value of National Football League teams in 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/193534/franchise-value-of-national-football-league-teams-in-2010/
Forbes. "Franchise Value of National Football League Teams in 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 30 Aug 2023, https://www.statista.com/statistics/193534/franchise-value-of-national-football-league-teams-in-2010/
Forbes, Franchise value of National Football League teams in 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/193534/franchise-value-of-national-football-league-teams-in-2010/ (last visited June 18, 2024)
Franchise value of National Football League teams in 2023 (in billion U.S. dollars) [Graph], Forbes, August 30, 2023. [Online]. Available: https://www.statista.com/statistics/193534/franchise-value-of-national-football-league-teams-in-2010/