Franchise value of National Football League teams in 2017 (in million U.S. dollars)

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Franchise value in million U.S. dollars
Dallas Cowboys 4,800
New England Patriots 3,700
New York Giants 3,300
Washington Redskins 3,100
San Francisco 49ers 3,050
Los Angeles Rams3,000
Chicago Bears 2,850
Houston Texans 2,800
New York Jets 2,750
Philadelphia Eagles 2,650
Denver Broncos 2,600
Miami Dolphins 2,575
Green Bay Packers 2,550
Baltimore Ravens 2,500
Atlanta Falcons 2,475
Pittsburgh Steelers 2,450
Seattle Seahawks 2,425
Minnesota Vikings 2,400
Oakland Raiders 2,380
Indianapolis Colts 2,375
Carolina Panthers 2,300
Los Angeles Chargers2,275
Arizona Cardinals 2,150
Kansas City Chiefs 2,100
Jacksonville Jaguars 2,075
Tennessee Titans 2,050
New Orleans Saints 2,000
Tampa Bay Buccaneers 1,975
Cleveland Browns 1,950
Cincinnati Bengals 1,800
Detroit Lions 1,700
Buffalo Bills 1,600

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Description Source More information
This graph depicts the franchise value of all National Football League teams in 2017. The Detroit Lions franchise has a value of 1,700 million U.S. dollars.
More statistics and facts about the National Football League

NFL franchise value – additional information

The Dallas Cowboys, five-time Super Bowl champions and one of the most successful teams in the NFL, is the most valuable franchise in the league. In 2017, the Cowboys’ franchise was valued at 4.8 billion U.S. dollars, whereas the average franchise value in the NFL was about two billion U.S. dollars. That same year, the Cowboys generated 700 million U.S. dollars in revenue, the most of all NFL teams. The franchise also ranks third in the list of most valuable sports team brands worldwide, just behind the New York Yankees and the Los Angeles Lakers.

The Boston-based New England Patriots is the second most valuable franchise in the league, valued at 3.7 billion U.S. dollars in 2016. The four-time Super Bowl champion is amongst the highest grossing teams in the league as well, as the Pats’ revenue amounted to 523 million U.S. dollars in 2015. The New York Giants rounds out the top 3 most valuable franchises in the NFL. The Giants, valued at 3.1 billion U.S. dollars in 2015, like the Pats and the Green Bay Packers, have four Super Bowl titles (1986, 1990, 2007 and 2011). The New York-based team has the highest average ticket price in the NFL – 123.4 U.S. dollars as of 2015. The Giants rank fifth in terms of revenue. In 2015, the franchise’s revenue stood at 444 million U.S. dollars, behind the Cowboys, the Pats, Washington Redskins and San Francisco 49ers.
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Release date
September 2017
Region
United States
Survey time period
2017

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