ACSI: quick service service restaurants US 2023

This statistic shows the American Customer Satisfaction Index (ACSI) scores for quick service restaurant chains in the United States in 2023. In that year the U.S. quick service restaurant Chick-fil-A received an ACSI score of 85.

How big is the U.S. QSR industry?

In 2023, consumer spending within the quick service restaurant (QSR) sector in the United States grew by nearly 30 billion U.S. dollars compared to the previous year. This marked a consecutive year-over-year increase since 2004, with notable declines in 2020 due to the impact of the coronavirus (COVID-19) pandemic. Additionally, there has been a rise in the number of QSR franchise establishments in the U.S. since 2020. In 2023, the number of such establishments increased by approximately 7 percent compared to 2020.

What are the most popular fast foods in the U.S.?

In 2023, the most popular types of fast food ordered in the United States, were pizzas and burgers. It therefore comes as no surprise that some of the leading U.S. QSR restaurant chains worldwide offer these popular menu options to consumers. Some of the most notable U.S. burger and pizza fast food chains include McDonalds, Burger King, and Domino’s Pizza.

American Customer Satisfaction Index scores for leading quick service restaurant chains in the United States in 2023, by restaurant brand

Characteristic	ACSI score
Chick-fil-A	85
Jimmy John’s (Inspire Brands)	84
KFC	81
Papa John's	80
Average	78
Five Guys	78
Dominos Pizza	78
Starbucks	78
Pizza Hut	78
Dunkin' Donuts	77
Arby's	77
Panda Express	77
Panera Bread	76
Burger King	76
Subway	75
Chipotle Mexican Grill	75
Dairy Queen	75
Popeyes (RBI)	74
Little Caesars	74
Wendy's	74
Jack in the Box	73
Sonic (Inspire Brands)	72
Taco Bell	71
McDonald's	69
All others	82

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Release date

June 2023

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Region

United States

Survey time period

2023

Supplementary notes

*The American Customer Satisfaction Index (ACSI) scores on a 0-100 scale at the national level with 100 being the highest and best possible score. The ACSI is an economic indicator based on modeling of customer evaluations of the quality of goods and services purchased in the United States and produced by both domestic and foreign firms with substantial U.S. market shares.

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