According to a survey conducted in Australia in the 12 months to July 2023, the most prevalent online product category was clothing, shoes, and fashion items, with 71 percent of online consumers purchasing such products in the last 12 months. Groceries as well as meals and takeaways were also commonly purchased by online shoppers.
Products purchased online by online shoppers in Australia in the 12 months to July 2023, by category
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IAB Australia. (September 5, 2023). Products purchased online by online shoppers in Australia in the 12 months to July 2023, by category [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/251755/products-bought-online-by-online-buyers-in-australia/
IAB Australia. "Products purchased online by online shoppers in Australia in the 12 months to July 2023, by category." Chart. September 5, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/251755/products-bought-online-by-online-buyers-in-australia/
IAB Australia. (2023). Products purchased online by online shoppers in Australia in the 12 months to July 2023, by category. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/251755/products-bought-online-by-online-buyers-in-australia/
IAB Australia. "Products Purchased Online by Online Shoppers in Australia in The 12 Months to July 2023, by Category." Statista, Statista Inc., 5 Sep 2023, https://www.statista.com/statistics/251755/products-bought-online-by-online-buyers-in-australia/
IAB Australia, Products purchased online by online shoppers in Australia in the 12 months to July 2023, by category Statista, https://www.statista.com/statistics/251755/products-bought-online-by-online-buyers-in-australia/ (last visited June 18, 2024)
Products purchased online by online shoppers in Australia in the 12 months to July 2023, by category [Graph], IAB Australia, September 5, 2023. [Online]. Available: https://www.statista.com/statistics/251755/products-bought-online-by-online-buyers-in-australia/