Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowIn 2023, the Nestlé Group generated more than one third of its global sales in North America. Nestlé is a Switzerland-based, multinational consumer goods company, responsible for various brands, including Nespresso, Nesquik, and La Laitière, just to name a few.
In 2022, Nestlé S.A. spent over 2.6 billion U.S. dollars on global advertising efforts, which is a considerable decrease compared to 2016. Of 2021’s total expenditures, Nestlé spent approximately 24 percent on ads in the United States alone.
The world’s leading confectionery company of 2022 was Mars Inc., which generated net sales of up to 20 billion U.S. dollars that year. Mars Incorporated is responsible for sweets and chocolate, such as Snickers, Bounty, Celebrations, and Hubba Bubba. Nestlé ranked fivth in the same year, generating just under 8.2 billion U.S. dollars’ worth of net sales.
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