Nestlé Group's sales distribution worldwide 2019, by region

In 2019, the Nestlé Group generated almost half of its global sales in the Americas. Nestlé is a Switzerland-based, multinational consumer goods company, responsible for various brands, including Nespresso, Nesquik, and La Laitière, just to name a few.

Nestlé’s ad expenditures

In 2018, Nestlé S.A. spent over seven billion U.S. dollars on global advertising efforts, which is a considerable decrease compared to 2016. Of 2018’s total expenditures, Nestlé spent approximately 30 percent on ads in the United States alone. One year earlier, Nestlé was also one of the top magazine advertisers in the country: the company spent roughly 150 million U.S. dollars on print magazine ads in 2017.

Leading confectionery companies

The world’s leading confectionery company of 2019 was Mars Inc., which generated net sales of up to 18 billion U.S. dollars that year. Mars Incorporated is responsible for sweets and chocolate, such as Snickers, Bounty, Celebrations, and Hubba Bubba. Nestlé ranked sixth in the same year, generating just under eight billion U.S. dollars’ worth of net sales.

Global sales share of the Nestlé Group in 2019, by region

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Source

Release date

March 2020

Region

Worldwide

Survey time period

2019

Supplementary notes

Figures reflect changes in management responsibilities as of January 1, 2015. Zone Europe has been renamed Zone Europe, Middle East and North Africa (EMENA) and now includes the Maghreb, the Middle East, the North East Africa region, Turkey and Israel, which were formerly included in Zone Asia, Oceania and Africa. Zone Asia, Oceania and Africa has been renamed Zone Asia, Oceania and sub-Saharan Africa (AOA).
Zone Americas includes North and Latin America, and the Caribbean.

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