Beauty box subscription reasons according to female U.S. consumers 2017

Published by
Dominique Petruzzi,
Feb 2, 2022
This statistic provides an insight into what reasons would entice a women in the United States to subscribe to a beauty box service as of May 2017. According to the survey of women interested in beauty and cosmetics, 52 percent of women would be interested in subscribing to a beauty box in order to discover new products.

Most common reasons women in the United States would be interested in subscribing to a beauty box as of May 2017

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Source

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Release date

June 2017

Region

United States

Survey time period

May 16 to 18, 2017

Number of respondents

616 respondents

Age group

18 years and older

Special properties

who subscribed to a beauty box, used to subscibe to a beauty box or are interested in doing so

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which reasons would make you subscribe to a/another beauty box?".

Only women who answered that they had subscribed to a beauty box, used to subscribe or are interested in doing so were included in this question.

Figures may not sum to 100 percent due to rounding.

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Topics

Beauty boxes in the U.S.Cosmetics industry in the U.S.Cosmetics industryCosmetics Consumer Behavior in the U.S.
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